Results-Driven Campaigns That Maximize Your ROI and Drive Real Business Growth
Brands That Trust On Us
Results-Driven Campaigns That Maximize Your ROI and Drive Real Business Growth
We’re not interested in vanity metrics. Our performance marketing approach focuses on what matters most: measurable results, transparent data, and continuous optimization. Every campaign is built to deliver real business outcomes—more leads, higher conversions, and sustainable growth.
Strategic paid search campaigns that capture high-intent users. We optimize every click to maximize conversions and lower your customer acquisition cost.
Precision-targeted campaigns on Meta platforms to reach your ideal audience. We use data-driven strategies to boost engagement and drive sales.
Dynamic product campaigns designed to skyrocket your online store revenue. From product feeds to retargeting, we cover the full conversion funnel.
Targeted email campaigns with smart automation sequences that nurture leads and maximize customer lifetime value.
We analyze your funnel, test improvements, and optimize landing pages to turn more visitors into paying customers.
Clear, actionable dashboards with real-time reporting. You'll always know exactly how your campaigns are performing and where your budget goes.
Multiply Mavericks is a performance-first growth marketing agency for D2C and digital-first brands. We don’t believe in random “viral” ads or pretty dashboards that die in a week. We build full-funnel systems – from cold traffic and creatives to retargeting and retention – so your brand can grow month-on-month with clarity and control. For us, every rupee spent must have a clear path to revenue, not just reach.
A seasoned Growth & Performance Marketer with 8 years of experience. At just 25 years old, he has already worked with over 100 brands, generating more than 50 Crores in revenue. Ankit’s strong analytical skills allow him to derive actionable insights from complex data, driving effective marketing strategies. Known for his dedication and strategic mindset, he excels in optimizing performance across various digital platforms, ensuring measurable results. His ability to blend data-driven decisions with creative thinking sets him apart in the competitive landscape of performance marketing.
Performance marketing is a results-driven digital marketing approach where advertisers pay only for specific, measurable actions—such as clicks, leads, conversions, or sales. Unlike traditional marketing, which focuses on brand awareness with upfront costs, performance marketing is entirely outcome-based. You only pay when a defined action occurs, whether that’s a website click, form submission, email signup, or purchase.
The best channels depend on your target audience and business goals. The most popular performance marketing channels include Google Ads (search engine marketing), Facebook and Instagram ads (social media), LinkedIn advertising, email marketing, and native advertising platforms. Your choice should align with where your target audience spends their time and what actions you want them to take.
Success is measured using key performance indicators (KPIs) that directly tie to business objectives. Critical metrics include Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), conversion rate, click-through rate (CTR), and customer lifetime value. You should compare actual performance against predetermined KPIs using analytics platforms like Google Analytics, Meta Ad Manager, UTM parameters, and CRM integrations.
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. For example, a 5:1 ROAS means you generate $5 in revenue for every $1 spent on ads, equivalent to a 400% ROI. ROAS is one of the most important metrics because it directly shows the efficiency of your ad spending and helps determine which campaigns and channels deserve more budget allocation.
Performance marketing offers flexibility—you can start with any budget size since you only pay for actual results. Unlike traditional marketing with fixed minimum spending, performance marketing allows you to adjust campaigns in real-time based on performance. You can begin small, test different channels, and scale up what works. Budget optimization involves identifying high-performing channels and reallocating resources from underperformers to maximize ROI.
Performance marketing typically shows positive impact within 30-31 days, though this varies by industry and campaign type. Real-time tracking allows you to monitor performance immediately and make adjustments within days rather than weeks. This rapid feedback loop enables faster optimization compared to traditional marketing, where results may take months to analyze.
CPA is the total cost of acquiring one new customer through a specific campaign or channel. You calculate it by dividing total campaign cost by the number of new customers acquired. For example, if you spent $1,000 and acquired 10 customers, your CPA is $100. Tracking CPA helps determine the cost-effectiveness of your campaigns and which channels deliver the best customer acquisition value.
Optimization involves several strategies: A/B testing all campaign elements (headlines, images, landing pages), continuous real-time monitoring and data analysis, audience segmentation based on behavior and demographics, and strategic budget reallocation to high-performing channels. Marketing automation tools help streamline efforts and trigger personalized communications. Regular performance audits and testing ensure you’re constantly finding ways to improve ROI.
Performance marketing is cost-effective because of the pay-for-performance model—you only pay when desired actions occur. There’s no upfront payment risk, and your budget isn’t wasted on irrelevant audiences. Advanced targeting ensures your ads reach only highly relevant prospects, reducing wasted spend. Real-time optimization allows you to quickly stop underperforming campaigns and double down on winners, maximizing every marketing dollar. Studies show performance marketing can generate significantly higher ROI, with businesses achieving cost ratios of $5-$10 in revenue for every $1 spent.
